Just wait until they bring "Premium Economy" to the service and price it like advance First class tickets used to be.

I got used to the 20:03 to Wolverhampton in First Class being £23 advance most days of the week. Bit of booze and a sandwich for the price of half a standard return.

I don't expect the booze to last. First did run First Great Western before they binned it. I'm not sure if they had booze before, and whether they had booze afterwards.

But yes, a lot of us start our BA journeys via what used to be Virgin trains. I'm not expecting much from this new lot. The bare minimum, which will then be redefined to be less...