I think BA is one of the only airlines that charges this rediculous fee for choosing a seat when people pay thousands of ££ for a seat in a J cabin !!! It’s absurd personally. Make it free for status passengers on any booking. Make those who are booking with avios pay for seat if no status but any one spending £4000 and up to fly from NA to london to have spend another £600 just to be assured sitting together is joke. We sat near a couple last trip who were mumbling about having found out all you have to do is call up and say you have a disability and you’ll get free seat selection - no questions asked. And were laughing they haven’t paid for seats in years and always got great choices when they booked. Personally I think that is offensive ! Some moral compass that is. Anyway I digress