Originally Posted by
Kacee
It actually makes sense to raise price during the flight if demand is higher, though I'd be kind of annoyed if it happened to me.
What UA really needs to do is improve its wifi quality to be competitive with other US carriers. As it stands, it's a rip-off at virtually any price because the quality is typically so poor.
It makes more sense to charge by data volume. Otherwise you get people watching Youtube on the flight via their VPNs (looks in mirror). But there have also been other flights when I literally did nothing except chat with friends and probably used less than 50 MB. It's really not fair to charge a flat price and have some individuals downloading large files or streaming videos the whole time while others use the wifi very lightly.