Here's why:
United cares so much, it's personal, and it isn't just about connecting you from one place to another anymore.
So please spend double flying United, and care more about United's shareholders. Okay?
This is all quite standard and not uncommon at all.
"The concept of caring isn't just about connecting people from one place to another, it’s more personal. It’s about people and bringing them to what matters most.” – Oscar Munoz..."