I have also noticed this. A bit surprising given there's multiple strong competitors. What market here is driving demand? Fintech?
No idea. The first couple of times this year I assumed I had hit some weekend with a conference going on or something. But there's only so many conferences that can happen (I've flown this r/t maybe around 10 times this year with more to come, and it's been unexpectedly expensive for 6+ of those weekends).