I'm reserving judgement on the new products until I've flown them, but the current J and F are just not competitive with leading airlines.
Having said that, they're all flying beds that get me from A to B - and I would not dream of stopping in the Arabian desert because of an extra inch of space or Krug champagne.
[Having said that, I am cheap as chips and will gladly stop in the Arabian desert if it saves £2.50]