Joe Cortez’ FlyerTalk
article, “No One Cares About Loyalty Programs Anymore?” Illustrates the dying aspect of FFP. No one cares? Or is it that only a few care? if it’s only a few then it’s an older generation. If so, then it will fade with them.
Originally Posted by strickerj
The older generations may stick to their programs because they already have a lot invested in them, but to travelers just starting out, it doesn’t really make as much sense.
Originally Posted by texmanufan
This is mostly the result of older folks clinging to habits from the glory days of the points and miles game. Probably just not worth the time for millennials to learn the ropes for programs that are constantly devaluating.