Originally Posted by
MrKeynes
I believe this has a lot to do with cost effectiveness of avoiding fraud. I used to work for a CC operator, specifically calculating monthly losses and the talk was always that in the American market there was less of a need for security measures as they were expensive and their losses weren't that significant. As the cost to implement this solutions drops I believe the US market will finally be able to justify its installation across the country.
Sorry if went too far off topic here.
While I can appreciate this position to an extent, my --perhaps mistaken-- assumption was that the costs of swapping out old POS machines for new POS machines was/is substantially higher than the incremental cost of requiring PIN entry as a base level feature on the new machines. To put is slightly differently, why bother with the hassle of migrating to new machines at all if they aren't meaningfully better than what they replaced?