Originally Posted by
Concerto
But between MALTA AIR, Laudamotion or whatever it's called and Ryanair Sun, soon to be renamed Buzz, Ryanair is creating quite an interesting mini alliance in Europe.
the suggestion that i've read is that Ryanair is using their subsidiaries as a way to allocate new aircraft most efficiently - the idea being that each separate company will fight to get extra resources by finding the best opportunities to use new aircraft to generate profits.
Michael O'Leary saw the way Willie Walsh sits in IAG hq and decides whether BA/IB/EI/etc has the best business plan for new planes ... and decided to copy the structure.