Side note with just a thought I have regarding this promotion. I completely understand the reasoning behind this (sign up for MP, become a customer at a young age). But...how are promotions like this not age discrimination against everyone else? What if the promotion was only for a specific race instead of age? For example, "Asian customers receive 10% off" (with hopes to capture more market share from the most populated continent in the world). I'd guess that the media today would be 100% negative about a promotion being targeted to a certain demographic of people. No point to this post besides wanting to see what others think!