FlyerTalk Forums - View Single Post - Voco brand discussion (Gold Coast, Dubai, Cardiff, etc)
Old Sep 2, 2019, 2:04 am
  #45  
Philodemus
 
Join Date: Dec 2015
Posts: 91
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Originally Posted by bhrubin
Is it just me or does IHG seem to be lax on creating any sort of global brand excitement and standards for this supposedly luxury brand? This seems a very weak attempt for IHG.
I stayed once at the Solihull Voco and thought it a perfectly nice, reasonably priced mid-range property. The word “luxury” didn’t cross my mind though.
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