FlyerTalk Forums - View Single Post - Call for BA to implement callback & filtering features
Old Aug 26, 19, 11:07 am
Join Date: Jan 2008
Location: LCY/DUB
Posts: 2,933
Originally Posted by LTN Phobia View Post
I don't think fundamental IT changes would be easily forthcoming, but at least those functions listed above are cheap to implement. Online rebooking tool would be much harder to implement, even though I prefer to have that function, of course..
What you have proposed is effectively IT change.

As others have pointed out, self-service online tools are both what customers want, and implemented correctly, can help the most customers in a finite period.

BA needs to bite the bullet, rather than re-arrange deckchairs. However I suspect the data loss incident and associated fine and publicity, as much as the cost-cutting, mean it is probably a very change adverse organisation in IT terms right now.
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