Originally Posted by
Anonba
The example with cookies or using a different browser isnt deliberate price increase its down to how the site works and uses cookies. As far as BA.com is concerned my opinion is that the idea that price is increased when you search is an urban myth. I think its usually down to people seeing prices change quickly due to availability.
I'm sorry you think it's an urban myth, but in my case it actually happened. As an IT bod involved in systems testing at times, I replicated the event at the time and used different browsers and even PCs to prove my hypothesis, as well as clearing out my browsers. The price went down to the original price I saw and always opened at the original price whatever PC or browser I used for the first time, and then increased as I alternated between BNE and SYD and back. It stayed at the price for a few days and was the one I booked at, so it definitely wasn't an availability issue. Regretfully. I didn't take screenshots as I was legitimately trying to buy a ticket and organise other events around the trip at the time. I haven't seen it since that time and I wonder if companies have become aware that if they did employ that level personal dynamic pricing, the negative PR generated wouldn't be worth the incremental revenue gained.