Interesting thread and replies on Paul4040's video. Kudos to him for owning up to his mistake.

Does anyone use NordVPN? I have it on and usually locate myself outside the UK, often Ireland, to confuse Google and other tracking. When I go onto BA.com it won't connect. If I go onto www.britishaways.com then I get a connection. Does this happen with any other VPN tools? Or to anyone else?

I have had in the past an example of where BA's pricing increased on a journey I was pricing to Australia. I initially looked at LHR-BNE, it gave me one price, then I looked at LHR-SYD and it gave me that price, but when I went back to the LHR-BNE it gave me a higher price. Going onto a different browser and I got the original BNE price, as did clearing cookies. I was able to repeat this several times over the next few days. I should have take screenshots. It was at a time when the BA-QF JV still existed and I think BA even offered me an upgrade from Y to PE (it wa on QF I travelled) for only £175, iirc - which I took of course!

Re getting a better price based on location, this does work depending on the company and if it prices differently for the local market compared to others. I was looking at a certain Scandinavian cruise company's T&Cs and noted that prices were fixed in GBP as at October the previous year. I went to the company's local country site instead of the .co.uk site and found not only a saving due to the price difference (the Pound got stronger in the interim) but they were offering 25% off that weekend. I saved just over £900 for the cruise doing this. I had no issues going onto the local country site and booking, but I've noticed lately some websites, even if you put in a local dot com site, it redirects you back to the market it thinks you are in, so worthwhile to have a VPN in those instances.