"Thank-you for choosing to fly with us, which we'd like to reward,by
NOT devaluing your Qmiles by 50% with NO warning" ?
"Thank-you for continuing to fly with us despite the blockade, we're now making your Qpoints eligible for upgrades, on ALL classes of ticket (when space is available)"
"We want to retain your business, so we're making your higher frequent-flyer status valid for 24/36-months, and we WILL send you a new card when you earn an upgrade !"
Superior service on-the-ground, not just in-the-air, please ?