Simple... Alex Cruz is running BA as a low cost airline, while pretending that it is still a full service airline.
For my latest trip. the onboard service was good and I like the new first class soft product, but there were delays, forced overnight, put up in a motel, and being denied EU261 because of some bogus reason. Then on the return, they manage to lose my bag on a simple SFO to London flight with no connection. I found out that they left a container of bags in SFO. Then they failed to return to me in two days because of the IT meltdown the next day. They were not able to update the baggage system, and my baggage never caught up with me. The only saving grace was that they delivered my suitcase before me arriving home.
Just nothing seemed to run right with BA these days!
Carfield