Wow! LATAM really seems to be writing a textbook on how to wreck a frequent flyer programme altogether!

Almost more shocking and annoying than the announcement itself (basically, quod erat demonstrandum), it‘s the sneakiness and complete intransparency of their communication which I find downright miserable towards their paying customers.

Of course, with the zillions of Blacks losing status by April 2020 (myself included) with little to no chance for recovery, they need to „fix“ Platinum, so that it‘s not too comfortable. Hence, downgrading the priority of their Platinum members comes handy.

Let‘s face it! LATAM gives a s*** about your loyalty, but rather welcomes opportunistic shoppers and anyone ready to play the ancillary revenue game (let‘s not speak about the new „Basic“ domestic fares... what a sad, reactionary move again). It‘s just a matter of time before the upgrade bidders will climb to an even higher step of the ladder. Why giving out something for „free“ (at least, that‘s LATAM‘s myopic view), if there is enough people ready to pay for it, so that they can „indulge into the luxury of their premium cabins“?

Airline business is no charity, but LATAM is greatly overdoing it cost and privilege cutting wise.

Just have to find myself a new OW home for the future. Any ideas?