I'm not sure that I would equate TV advertising with lack of exclusivity. Using that analogy, Wheels Up is not exclusive since they advertise like crazy on ESPN during college football season...especially College GameDay. And I'd consider Wheels Up highly exclusive. If Augusta National is the definition of exclusive, then sure, Inspirato isn't exclusive. But Inspirato members typically have a $5M to $10M net worth and the average residence is valued at about $5M. With Pass, we're talking about a minimum of $2,500/month which is more than double the average American's mortgage payment. For members who paid initiation fees and then pay as they go, average nightly rates are in the $1,200 to $1,500 rage with higher numbers during peak travel. And Inspirato's residence portfolio is 100% exclusive; it's only available to members and Passholders. This isn't Airbnb here, but certainly different people can have varied definitions of what they consider exclusive. But I'd consider a club that's targeting the top 2-3% of society pretty exclusive.