I dunno. Would hope so...I've always thought their expirations are way too aggressive and they're missing a real bet on not pressing the FF program advantage. For the longest time the FF programs were what the legacies used as a cudgel against the LCCs, but with the revenue based model and elimination of charts, the tables have turned and the LCCs have better programs for many people, especially leisure travelers. I'm not sure they really realize it or the marketing opportunity it presents.

It appears it's sorta starting to dawn on Frontier, at least with this Family Pooling thing (which I believe is going to confuse a lot of people). But if they plan on continuing to promote the FF program as a competitive advantage, they do need to do something about the aggressive expirations.