A difference - in NYC, IF the continental is $28, I can't believe that that most hotels would be selling all their "good" / full breakfast entrees for $10 cheaper - they'd be $5-10 more.
This is a hotel gaming the system, plain and simple.
(Hyatt not really relevant here, though of course at a similar property a Globalist would get free room service and/or some insane $50-$100 pp breakfast. Because they have better elite benefits than Marriott. But ohhhh noooo can't compare the two chains, not at all, don't want to hurt any feelings.)