QUOTE from Routesonline blog post:
"While Air Canada already has a low-cost leisure brand in Air Canada Rouge, it is right to ask what Air Transat brings, especially when Air Canada is saying that it will preserve the Air Transat brand. While there is some overlap – 35 routes in July 2019 – there are plenty of routes where the two brands don’t coincide and creating new opportunities for Air Canada to have a low fare offering aimed at leisure travellers. While Air Canada Rouge has network strength in Europe and the Caribbean, the focus of the Air Transat network is stronger in Canada as well as in the US and Latin America. It too has a significant operation to the Caribbean but many of the destinations differ."
https://www.routesonline.com/supplie...t=Air%20Canada
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The full article is interesting.....the route map and (my personal favourite
), the Venn Diagram of intersection routes, among others
OAG - 18 Jul 2019 - by Becca Rowland
QUOTE:
While Air Canada already has a low-cost leisure brand in Air Canada Rouge, it is right to ask what Air Transat brings, especially when Air Canada is saying that it will preserve the Air Transat brand. While there is some overlap – 35 routes in July 2019 – there are plenty of routes where the two brands don’t coincide and creating new opportunities for Air Canada to have a low fare offering aimed at leisure travellers. While Air Canada Rouge has network strength in Europe and the Caribbean, the focus of the Air Transat network is stronger in Canada as well as in the US and Latin America. It too has a significant operation to the Caribbean but many of the destinations differ."
..........
"One of the main obstacles for the transaction will be the dominance that a merged Air Canada and Air Transat operation will have on the Transatlantic and also in Montreal. With both airlines based in Quebec, it’s not surprising that they have a strong presence in Quebec’s main city. Air Canada, including Air Canada Rouge which flies with the ‘AC’ code, operates 55% of outbound scheduled capacity from Montreal which means it is already dominant. Add another 13% capacity share with Air Transat and there will be real concern that with more than two-thirds of capacity in the hands of a single airline group passenger choices will be affected."
Full article:
https://www.oag.com/blog/air-canada-...of-air-transat