Wife and I have been getting the Iberia, Aer Lingus and BA cards for the 120k bonus. Bos-Mad on business class for 68K points round trip is great value. From Mad, obviously cheap flights on Ryan Air to other European countries. We have been doing this the past 3 years and will keep doing so while the value is there. Tough to give up business class after going a few years in a row, so love having a huge Avios balance.
I don't hear a lot of talk about Avios points, but for those with a business and or high spend, this is a good deal...especially when AMEX bonus have already been had.