Not sure how many Tribute properties you've stayed or if you've read the marketing materials for the brand, but it's far from akin to Delta. I'd put it just under Westin or Le Meridien or Renaissance - full service but different standards than most cookie cutter Marriott brands. The uniqueness can be misinterpreted as lower standards. And if this is the same developer as the Langham Chicago my guess is this will be a beautiful historic building redevelopment.