I got back last week from a return trip to Funchal flying EasyJet. I have to be honest... the experience wasn't a lot different from a BA Y ticket to somewhere 3hrs away. Of course... no lounge... but with Speedy Boarding and a row 1 seat the experience was pretty much the same. BoB was pretty good too. Like others, I see little to differentiate BA from the budget airlines now in Y. Of course, I am a BAEC gold card holder so I will always tend to fly BA if poss (or OneWorld) but if I were not Gold/Silver then I wouldn't go out of my way to fly BA in Europe.