Originally Posted by fotographer

Just finished my morning cuppa, interesting posts from everyone, but just wondering, why do we chase status on airlines with so much passion. ( I am now, not really bothered that much)
its not like any airline will treat us like family /friends.. is it a boost for our ego's to say that we are EXP this, or DM that or lifetime gold on BA?
Does having status with hotels, car rentals, etc really make us feel better about ourselves?
anyway, just thinking