FlyerTalk Forums - View Single Post - Calling BS on the "influencer" market
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Old Jul 7, 2019 | 2:37 pm
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kokonutz
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Originally Posted by davie355
Does influencer marketing deliver positive returns?

That’s a question each business needs to answer on its own through research which may involve experimentation.

I sympathize with business owners faced with a deluge of influencer freebie requests, but to categorically deny them may be a poor business decision.
Now that I'm a digital nomad I spend a lot of time networking with bloggers, instangramers and YouTube personalities.

So I have heard first-hand how businesses, tourism bureaus and trade groups have become quite adept at identifying and targeting the social media influencers they want to work with.

Rule #1 of getting freebies: if you reach out to them as a social media influencer you go on a blacklist. They don't want to work with you if you are grubbing for perks. You wait for them to reach out to you.

That's what I'm told, anyway...
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