Chipotle has plans to open "a few dozen" Chipotlanes at new locations according to Niccol. "Arguably, it will be the fastest way to get Chipotle — going through the Chipotlane," he said. The drive-thru lanes are supposed to help boost online/digital orders, as well as give the fast casual spot freedom to get creative with different types of stores. In its most recent quarter, the restaurant reported a 65.6% growth in digital sales, which make up 12.9% of the restaurant's overall sales.

Putting a modern spin on the traditional fast food drive-thru experience is just one way Niccol has implemented many of the same marketing and overall business tactics he used at Taco Bell, where he served as chief executive officer from 2015 to 2018. These strategies are clear even just in the one year since Niccol transitioned over to Chipotle, which has been trying to revitalize both its reputation and menu since the now infamous food-borne illness outbreak starting in 2015.

The focus on takeout, digital orders and overall innovation since Niccol took over the CEO reigns at Chipotle is likely a contributing factor to the restaurant's highest growth in six quarters.

Chipotle Mexican Grill will open its newest Cobb County restaurant with a more convenient option for customers who are short on time.

The company on Tuesday, July 9 will open its fast-casual restaurant at 3606 Sandy Plains Road in Marietta featuring its first Chipotlane, a drive-thru pickup lane so patrons can retrieve orders without leaving their cars.