Very much London based for quite a while. Never made the region's work particularly well. Would have no chance now even if they wanted to with Ryanair, easyJet and even Flybe having such regional holds. It's either via London for BA metal from the regionals. Interestingly it could be argued KLM have for a long time sensed this as good option to fly regional pax via AMS hence you will see that KLM fly from many of the UK regionals quite successfully to their Dutch hub.i think their Norwich Amsterdam flying time is under 30 mins.