http://biz.yahoo.com/prnews/040818/nyw037_1.html

Press Release Source: United Airlines; Starbucks Corporation

Starbucks and United Airlines Enter Into Three-Year Supply and Cooperative Marketing Agreement
Wednesday August 18, 9:01 am ET
Expanded Relationship to Launch with In-Flight Video Onboard United and Ted Flights Featuring Behind the Scenes Footage of the Ray Charles Genius Loves Company Album
Starbucks(R) Coffee to Continue to be Exclusive Coffee for United Airlines and Ted Flights Worldwide

ELK GROVE VILLAGE, Ill., and SEATTLE, Aug. 18 /PRNewswire-FirstCall/ -- Starbucks Coffee Company (Nasdaq: SBUX - News) and United Airlines have extended their successful relationship with a new three-year supply and cooperative marketing agreement under which Starbucks® coffee will continue to be the exclusive coffee for United Airlines and Ted flights worldwide.

The first collaboration under the new agreement will appear in September, when United presents a poignant in-flight entertainment program based on Ray Charles Genius Loves Company - a set of recordings jointly released by Starbucks, through its Hear Music brand, and Concord Records. The final recordings of Ray Charles' career, the performances feature Ray Charles singing with several of his favorite artists, including Natalie Cole, Elton John, Norah Jones, B.B. King, Gladys Knight, Diana Krall, Michael McDonald, Johnny Mathis, Van Morrison, Willie Nelson, Bonnie Raitt, and James Taylor.

United's in-flight video entertainment will include a half-hour program that will virtually put passengers in the recording studio for the making of the album - allowing viewers to experience interviews and performances from the recording sessions. Additionally, United's audio entertainment in September will feature the entire CD interspersed with interviews by artists appearing on the recording. The CD will be available at participating Starbucks stores nationwide during September.

"We are delighted to extend and expand our relationship with Starbucks, the premium coffee retailer in the world," said Glenn Tilton, Chairman, CEO and President of United. "Starbucks coffee and our excellent onboard service are two of the reasons why our customer satisfaction ratings are at historically high levels. It's time for this partnership to fly."

"Since 1996, we've been proud to serve Starbucks coffee to millions of customers on United flights around the world, and we look forward to continuing and broadening our relationship by taking it to another level," said Howard Schultz, chairman of Starbucks. "By sharing this touching video of Ray Charles and the artists that performed with him in his final recording sessions, we hope to pay tribute to Mr. Charles' legacy and provide a glimpse of the innovative programs that will give travelers yet another reason to fly United."

In the future, Starbucks and United will continue to develop co-marketing strategies and explore promotional opportunities that could include in-flight entertainment, new coffee lines onboard United flights, and promotion of Starbucks to United Mileage Plus members around the world.

About Starbucks

Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 8,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The Company is committed to offering the highest quality coffee and the Starbucks Experience while conducting its business in ways that produce social, environmental and economic benefits for communities in which it does business. In addition to its retail operations, the Company produces and sells bottled Frappuccino® coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a line of superpremium ice creams through its joint venture partnerships. The Company's brand portfolio provides a wide variety of consumer products. Tazo Tea's line of innovative premium teas and Hear Music's exceptional compact discs enhance the Starbucks Experience through best-of-class products. The Seattle's Best Coffee® and Torrefazione Italia® Coffee brands enable Starbucks to appeal to a broader consumer base by offering an alternative variety of coffee flavor profiles.

About United

United Airlines is the primary subsidiary of the UAL Corporation (OTC Bulletin Board: UALAQ.OB - News). United, United Express and Ted operate more than 3,500 flights a day on a route network that spans the globe. News releases and other information about United may be found at the company's website at http://www.united.com .

United Contact: Starbucks Contact:
Media Relations Office, Audrey Lincoff
(847) 700-5538 [email protected]
(847) 700-4088 (evenings/weekends) (206) 318-5013


Source: United Airlines; Starbucks Corporation