Originally Posted by
lost_in_translation
The Four Seasons Hampshire has over three times the number of rooms to fill that this hotel has. I’m not sure I agree that the main market for child-free hotels is young couples either, most of the adult-only hotels in existence don’t target young couples (e.g. Warner Leisure Hotels).
Yes, I think this is the paradox. Adult only often evokes the idea of luxury but from what I've seen it is often actually mid-market. People prepared to spend £400 per night are often spending money on a family holiday where they can also treat their kids.