Originally Posted by
HMPS
Found this blog post that details all seat charges. Seat maps with $$$ charges.
Learnt quite a bit from it. Good resource ...points out the fees can top out at $ 600 for a couple.
It's hardly the most impartial of articles, is it?
The two routes the blog chooses to illustrate BA's "price gouging", LHR-JFK and LHR-LAX, are routes on which it faces a great deal of competition. If passengers don't want to pay the seat selection fees then they can choose another airline on which they get free seat selection but end up paying more overall.
No-one likes paying to select a seat but that's BA's business model. It clearly works for them, and it definitely works for BA's higher-status passengers. There's no point continuing to rage about it.