FlyerTalk Forums - View Single Post - Delta has a list of focus cities, and some are surprising
Old Jun 3, 2019, 7:10 pm
  #36  
defrosted
 
Join Date: Oct 2017
Location: BNA
Programs: DL GM, HH Diamond
Posts: 1,027
Originally Posted by DCAproducer
Focus City is marketing lingo for book with us, we love your city. It smart. Delta has some great marketing people.
Pat people on the back, tell them their airport is important and see if they can fill more planes. If it doesn’t work, they slowly decrease seats.

DL serves several airports that it doesn’t call focus cities with far more flights than SJC and BNA.
I agree marketing is part of it, but I think there is more to it than just a marketing gimmick. Flights from focus cities to non hubs (other focus cities), SkyClubs, more mainline less regionals, socks..... ok the last one is just marketing.

Either way though glad BNA is one of Delta's focus cities. With the expansion Southwest is doing here, glad Delta isn't giving up.
defrosted is offline