It's always been a puzzle to me why anybody would stay at a W. The W in London is very expensive, yet the rooms are tiny and crap and you have to push through nightclub crowds to get in. The Ft. Lauderdale W's lobby is so dimly lit that people bump into each other and you have to use a flashlight to fill out the guest form. And the SF W tries to hide the fact that they offer inferior tiny rooms with hip music and lighting.

Seems like the W is a hotel for people who favor style (or what they erroneously perceive to be style) over substance-- the shallow nightclub crowd.