Originally Posted by
Sealink
In many many fare comparisons, BA J class has been cheaper than other airlines. So paying £2k with free seat reservations on another airline or £1.5k with paid seats on BA is often the choice I see.
And very often the picture is rather different, and you will have to pay a higher fare with BA, quite apart from their additional seat fees.
Take a popular route such as LHR-DXB. Random example dates in J class, out June 19, back June 26 :
lowest fare, with BA = £ 1978
lowest fare, with EK = £ 1904
And there are of course various other (included) benefits when flying EK.