Originally Posted by
bhrubin
I think a lot of people here aren’t part of the W target audience and don’t know what they’re taking about. W is a LUXURY brand, whether people want to recognize that fact or not.
I believe Marriott did positioned W brand along those StR RC and LuxCol (and some of W have price to match those hotel)
As for the W brand itself ..... I would say the closest competitor outside Marriott universe for W will be Sofitel SO (not sure if Hyatt and Hilton have similar style)
Luxury yet funky and also cool and hip but not display too much aristocratic luxury like StR and less formal .... doubt the dtaff will be saying "my pleasure" that often