I agree that BA J has good food ever since they revamped their service. Scrambled eggs on CX are also powdered anyway...and the crew have been complaining to remove poached eggs from the new service (the last time I had it, they were indeed good and tasty.) I feel like most if not all airlines just don't do well for breakfast regardless of the cabin, so the main meal is more important...

BA27 which has a similar flight timing as CX254 serves a full dinner after take off if I am not mistaken, so no excuses here for CX.

The only issue I have with BA is their service is equally slow and disorganized as CX new J, and then they don't even try to stroke my ego...but the service delivery is more consistent than CX overall. (CX LHR base crew shine like rockstars, the HKG base not so much)

Most if not all other evening (but not late night) departures departing at similar times have a full meal - on top of my head CX 636, CX 865 (889) and CX 161 etc. Besides the sun is just setting at 10pm in Europe in the Summer and many Europeans do eat dinner at this time of day!

This is CX business class and 53 pax will likely have different needs - some would have eaten at the lounge sure but some may be coming or connecting from afar and there's definitely enough time to have a full meal, a full sleep and a full breakfast for a 12 hour long flight. The issue of this 'supper' is it is really anything but a premium service, chicken strips with rice or a chunk of grilled fish as entrees and that's it? A steak item would be welcome (and there often are, at least in old J, even on midnight 'supper' services), like what has been posted above wrt BRU-HKG. It is not about whether everyone wants to maximize or not, but there should always be the option given the premium CX charges (and pax can also opt out and go to sleep instead.)

Maybe you can work for CX management and propose that eating too much is not good for your health, let us only serve light snacks or nothing after takeoff. Cost center is happy, crew are happy!