Originally Posted by
Raffles
As the 80/20 rules is at play here, probably no-one unless Ben gets a big cut of the equity,
There is something here though. Ben has card links, others do not. Under some sort of structures, Ben could probably take control and then make the other BA writers subaffiliates using his permissions. Could be lucrative.

Lots of BA bloggers have abundant credit card affiliate links. Ben isn't at all unique in that regard.