FlyerTalk Forums - View Single Post - how do rental companies determine which trim lines to buy?
Old May 17, 2019, 5:16 am
  #7  
SixAlpha
 
Join Date: Mar 2006
Location: Lexington KY/Coronado, CA
Posts: 950
Alaska373890 and oftech pretty well nailed it on the head. I'll add that for every combination of make/model/trim/mileage at resale, the rental car companies know, almost down to the penny, how much profit they'll make off of each vehicle before they even purchase it...

unit cost - depreciation + rental revenue + resale price

Typically they load up on the trim levels that will be the most profitable in the end - less profitable trim levels are usually manufacturer leases that get returned to the manufacturer while the car is still "young" by rental standards.
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