Originally Posted by
mster
Yes, Choice has aggressively devalued the program in recent years. Why would Choice blocking award bookings at some of their most desirable properties be an argument against them devaluing the affected properties though?
It wouldn't be a good argument.
I've seen what Nordic Choice hotels get paid by Choice (US) for redemption bookings. And given how strong the USD is against the relevant Nordic currencies as of late, any point price hike for these properties would just be Choice (US) milking its loyalty program and customers even further.