Originally Posted by
jitaruvictor
It's local. It does not resemble the American or the uk version and has no reference to the chain. It's a nice clean hotel with good location. Unless you are looking for luxury at which point I can't make any recommendations. I did stay at Rove Downtown Dubai for 3 nights, which is in a totally different league, but it's a bit difficult with children as there is a lot to walk until you reach the first public transport station and you would depend on taxis.
That's good then. I almost wonder if that brand association indirectly hurts them because people perceive it to be associated with the chain. But perhaps not if they have an established local clientele that knows them well...