FlyerTalk Forums - View Single Post - WestJet to be Acquired by Onex
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Old May 13, 2019, 2:31 pm
  #46  
The Macker
 
Join Date: Dec 2014
Location: YWG/LHR
Programs: Aeroplan-SE-2018-23
Posts: 213
As with any Private Equity group, the desire to improve financial performance is paramount. That can come from growing the business or reducing its costs. RBI is a good example of lazer focus on cost reductions.

I would expect to see some of the ill conceived intiatives disappearing. For example, Swoop as a brand should be gone. It was a poor idea and has not worked well for Westjet, according to Westjet. What Swoop is trying to do, can be done under the Westjet Brand, eliminating the duplicate costs of maintaining 2 brands in the same market place.

This is the kind of bottomline focus that Onex will bring to Westjet.

I would also question the new 787's with "business" pods on them. It is a heck of an effort to try to turn Westjet into a full service business airline - it requires great execution from front to back, which they are struggling with that execution these days. Just look at the comments on food service in the PE class. It is horrible. The addition of proper PE seating implementation has been abysmal.

So expect better focus on what really generates more profit $ under Onex and the stopping of all the distractions Westjet has been attempting to implement.
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