I got declined for the BOA/Alaska personal card - 800+ FICO, solid income. They stated 4 cards opened in last 12 mos was too many, and none were even BOA. I spent 20min on the recon line trying to convince them otherwise, and although polite, they were firm in denying me. My stats were 4/12 and 5/24 so I don't think I'm particularly an outlier by some standards. BOA has been sending me mailers every month as well, so I assumed whatever filter they use to target customers must have pre cleared me. Nope!
I would fly Alaska more if I had that card.