Originally Posted by
Cambo
Looking at the BA clip, I do think it's a complete non-statement, more reverting to the sixties, ages ago, just showing off "technical" features. Features which do not distinguish from any other airline.
Looking at the CX Gay holding hands picture, that'll trigger 5% of the Asian population simply due to those being part of that minority. Add another 20% of Asian LGBT sympathizers and CX does appeal to a huge part of the (Asian) community. As such, CX does make a clear and very progressive statement towards the Asian society. That's better than some techy BA non-sense.
Don't forget, with Marketing, it's not the factual message, it's the fact you get seen and people talk about you, especially, when they don't agree with the message
With Marketing, not every message does have to appeal to the whole public. Next year, you'll get something you like
With all due respect, your concept of marketing is irrelevant.
Marketing is the science and art of exploring, creating, and delivering
value to satisfy the needs of a target market at a
profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services, as explained by Philip Kotler, the father of modern marketing.
The real question here is how is this new CX branding marketing campaign meeting the needs of its customer at a profit?