Originally Posted by
Singapore_Air
- One way Cathay Pacific will be putting its new motto into action is in terms of media spend, which will increase significantly, especially above the line. The brand will spend "tens of millions more" than it has commonly spent in the recent past in order to drive the "anthemic" new message out to the world, Bell said.
bring back the bread selections on the new PSJ and a mattress in. j would be much appreciated by those who travel them than tens of millions on ad spend.