Just received this in my inbox:
For the uninitiated AE offers provides discounts/statement credits for participating vendors when you use your AE card with them. Members need to enrol in the offers they want to use individually with there often being a quota on the number of people who can take advantage of the offer. These offers tend to have expiry dates, with some offers lasting longer than others. This programme has already been rolled out in other countries, namely the US and UK. Some offers I've applied from my UK AE Gold card include a 50 quid statement credit after spending 300 quid with AE Travel, 10% off every purchase at Cafe Nero and Morrisons (grocery store).
I haven't checked out the AE Canada Offers portal yet as I need to get my authentication information sorted there.
Hope this provides marginal value!
Safe Travels,
James