Strange slogan. Sounds like one more for motivating staff internally than one that is going to make me think more highly of the CX brand or to switch my travel from a competitor.
Compare it to slogans from competitors:
“Hello Tomorrow”
“The Spirit of Australia”
“Designed for You”
“Fly the Friendly Skies”
and then.... “Move Beyond”.
Haha, it is surprising that there is actually one thing that United Airlines can beat Cathay
