But why go through the exercise and expense of doing this IF the hotel has high occupancy rates? There are lower priced Marriott group alternatives in the Gateway Gardens area (Moxy and element) and now in Kelsterbach (Moxy) on the other side of the airport. And who knows how long it will take for them to open another options in either of those two areas since there's a ton of construction going on there.

Let's also think about this...if they do this and go 1/2 Sheraton and 1/2 a lower-end brand then they are trading down room revenues since the lower end brands typically cost less per night plus they have the cost of the change over. (I doubt the Sheraton would be able to increase their room revenue unless they do a full reno...again with more costs.) If they go 1/2 Sheraton and 1/2 high-end they are likely going to trade down the room revenue from the Sheraton in order to fill up the higher-end part and the real question is if there is even a demand for a higher-end hotel at FRA since most people are only staying one night.