Originally Posted by
MarkFlies
It would be interesting if BA offered a flat bed without any of the extra service - so no lounge, no champagne etc. Would that product do well?
I don't think so. I think the space on the aircraft is the most valuable aspect and removing lounge access and food/alcoholic drinks would be very negligible price wise.
More interesting I think would be the opposite. Say ET with CE food/drinks/amenities. I think Austrian does this with food in Europe, for £13 you get the business class meal in economy. Do&Co too, it's a pretty neat idea.