I've been flying Business Class on long hauls for years- still do even though I'm retired. While I welcome slightly more reasonable pricing in Business Class, I'm seeing the product degrade. Is it my imagination or did we used to have Lounge access for all paid Business Class flights? Now it's just international and not all international (turned away at DFW before a flight to Cabo San Lucas last month). Food service dwindling; was upgraded between CLT and MCI last month and, according to the Web site, should have had "Light bites"; instead it was the "snack basket". Flight from DFW to Cabo left at 8 PM and was nearly 3 hours; "food" was a dish of warmed mixed nuts and- a cookie. I am learning to travel with a stash of protein bars.
So, they're lowering fares to get more paid pax into the pointy end of the plane but the degradation of the experience shows it.