Wagyu Mafia is a restaurant concept made for the Instagram generation. Lots of hype, media and image and not much else. I've met the other partner Hisato Hamada and the guy is really pretentious. Don't get me wrong, the food and beef are delicious, but for the price, you can find as good or better elsewhere. I was at a small dinner with other food industry people and the guy just could not stop talking about how to use IG for marketing and how setting a "premium" price was important to attract IG influencers and consumers. He said their target market was foreigners looking for an "experience" they can share on social media and not Japanese folks, because Japanese would never pay for the hype. Again, the food is very good, and if you're willing to pay the premium then more power to you...